Name	Category	Origin	Purpose	Storage Duration
act	Required	.facebook.com	Used to distinguish between two Facebook sessions for the same user, created at different times.	Session
c_user	Required	.facebook.com	The Facebook user ID of the currently logged-in user.	90 days
fblo_	Required	naming-toolbox.com	Used to log in users via Facebook.	6 months
fbm_	Required	naming-toolbox.com	Used to log in users via Facebook.	3 months
user-is-logged-in	Required	naming-toolbox.com	Saves that the user is/was logged in.	31536000 seconds
namerobot	Required	naming-toolbox.com	Unique ID that identifies the user's session.	14000 seconds
datr	Marketing	.facebook.com	Used to identify the web browser used to connect to Facebook regardless of the user logged in.	2 years
_fbp	Marketing	.facebook.com	Used by Facebook to display a range of advertising products, such as real-time bids from third party advertisers.	3 months
fr	Marketing	.facebook.com	Used to show and measure ads and improve the relevance of ads (including measurement of conversions). Determines the relevance of ads based on site behavior and/or current search queries.	3 months
sb	Marketing	.facebook.com	Used to show and measure ads and improve the relevance of ads (including measurement of conversions). Determines the relevance of ads based on site behavior and/or current search queries.	2 years
spin	Marketing	.facebook.com	Set by Facebook at login - exact usage unknown.	25 hours
	Marketing	naming-toolbox.com	Used to collect consent for tracking the user ID in Matomo. No cookie is set.
	Marketing	naming-toolbox.com	Used to collect consent for tracking the user email in Matomo. No cookie is set.
wd	Statistics	.facebook.com	This cookie stores the dimensions of the browser window and is used by Facebook to optimize the display of the page.	7 days
mtm_consent	Statistics	naming-toolbox.com	Used to remember that consent was given by the user.	Unlimited
_pk_cvar.*	Statistics	naming-toolbox.com	Used to temporarily store data for the visit.	30 minutes
_pk_hsr.*	Statistics	naming-toolbox.com	Used to temporarily store data for the visit.	30 minutes
_pk_id.*	Statistics	naming-toolbox.com	Used to store details about the user (e.g. a unique visitor ID)	13 months
matomo_ignore	Statistics	stats.namerobot.com	Flags the user as ignored from tracking.	Unlimited
_pk_ref.*	Statistics	naming-toolbox.com	Used to store the attribution information (e.g. the referrer initially used to visit the website).	6 months
_pk_ses.*	Statistics	naming-toolbox.com	Used to temporarily store data for the visit.	30 minutes
MATOMO_SESSID	Statistics	naming-toolbox.com	Created when opt-out feature is used. Helps prevent CSRF security issues.	Temporary
_pk_testcookie.*	Statistics	naming-toolbox.com	Used to check whether the visitor’s browser supports cookies.	1 second
xs	Preferences	.facebook.com	This cookie contains multiple information about the user's session.	3 months

Name your startup with more clarity

Use Naming Toolbox to move from loose ideas to stronger startup name candidates, then check whether your favorites are usable across domains, social platforms, app stores and trademarks.

Start naming your startup

Naming Toolbox screenshot showing name generator, keyword generator and creative naming tools for branding on desktop and mobile

Startup naming workflow with Namero in Naming Toolbox

A startup naming workflow in one toolbox

Use Naming Toolbox to build a shortlist, refine the strongest candidates and check whether they are practical before launch.

Creative name suggestions for fast candidate generation.
Word combinations, word mergers and acronyms for sharper variants.
Translations for international checks and meaning routes.
Domain Check, Social Check and Trademark Check for early validation.

Dark abstract background image with blue light lines and glowing dots on the right side

How Naming Toolbox supports startup naming

Move from broad ideas to usable name candidates without losing the overview.

Startup naming is a launch decision, not an idea dump

A good startup name has to survive more than a creative session. It needs to sound credible, leave room for product pivots and be available enough to use in the places where a startup actually launches.

Create a focused shortlist from product, market and positioning signals.
Build variants that are short, memorable and usable across brand touchpoints.
Check promising names before they reach the pitch deck, domain search or launch page.

Create startup name candidates

Dark startup background with subtle Namero mascots

Ready to build your startup shortlist?

Start with your product idea, market, audience or keywords. Naming Toolbox helps you turn them into name candidates you can compare and check.

Create your naming workspace

Startup naming questions

When should a startup start naming?

Start once the product direction, audience and positioning are clear enough to test naming territories. You do not need the final strategy, but you need more than a random keyword.

Should we choose a descriptive or invented startup name?

Both can work. Descriptive names are easier to understand, while invented names can be more distinctive. Naming Toolbox helps you explore both routes before deciding.

How do we create a strong startup name shortlist?

Start with several naming directions, then reduce them by clarity, memorability, spelling, pronunciation and availability. Naming Toolbox helps you generate candidates and compare them before your team commits too early.

Can Naming Toolbox check domain availability?

Yes. You can check domain options for promising candidates and use the result as one filter in your startup naming workflow.

Can we check social media handles for a startup name?

Yes. Naming Toolbox includes social checks so you can see whether a name is usable across important platforms before you build a brand around it.

Can we check app store name availability?

Yes. If your startup will launch an app, app store checks help you spot possible conflicts or naming friction before launch planning gets too far.

Can Naming Toolbox help with company name checks?

It can support early company-name research as part of the naming process. For legal decisions, use the results as a first signal and confirm important findings with official registers or legal advice.

Does Naming Toolbox replace a trademark search?

No. Naming Toolbox helps you run early trademark checks and reduce obvious risks, but it does not replace professional trademark clearance for a name you plan to launch.

Is Naming Toolbox a name generator or naming software?

It is more than a single name generator. Naming Toolbox combines creative tools, language tools and availability checks so startups can move from raw ideas to a practical shortlist.

Naming projects come in many shapes

Naming Toolbox helps with a growing range of naming tasks, from brainstorming early ideas to checking final candidates.
Start with the use case that fits your project best.